Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...

Notre Dame will not be part of the 12-team College Football Playoff despite putting together a 10-2 year and appearing to be one of the better teams in the country. The Fighting Irish were perhaps ...

Pop-Tart ads have become known over the years for their darkly humorous scenarios in which anthropomorphic pastries unexpectedly meet their fate. They appear in various situations, whether as a closet ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

What's better than one edible mascot whose only wish is to be eaten in front of thousands after a college football bowl game? How about six edible mascots, with fans being able to vote on which team ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

Miami Hurricanes athletic director Dan Radakovich (left) eats a Pop-Tart after the unveiling of the new Pop-Tarts Bowl trophy, which features a functioning toaster. The Hurricanes and Iowa State ...

It's time for everyone's favorite non-CFP bowl game. While the Pop-Tarts Bowl game itself has been in existence since 1990, it only adopted the Pop-Tarts branding in 2023. Its viral marketing strategy ...