Most B2B marketers would say they know their customers. They understand their needs and motivations and use this to target their offering to them. But it’s not always about what you know. Examining ...
“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...
Are you still using traditional marketing tactics to interact with customers? If so, it’s likely that you’re missing out on modern marketing strategies and the value from having a 360-degree view of ...
1. Although agriculture is amongst the world's most widespread land uses, studies of its effects on stream ecosystems are often limited in spatial extent. National monitoring data could extend spatial ...
With nearly 200 pre-built retail and consumer models, the Prosper Model Factory helps brands better target customers and scale digital campaigns Retail Media Networks are walled gardens, giving brands ...
Writing exclusively for ExchangeWire, Giovanni Stocchi (pictured below), CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can ...
This is the metadata section. Skip to content viewer section. BACKGROUND The standard method of projecting living arrangements and households in Australia and New Zealand is the ‘propensity model’, a ...
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