An image of a so-called 'Purple Apple' has gone viral on social media. Initially shared on Facebook by Marian Spencer, the photo shows an apple with dark purple skin and lilac flesh. Spencer ...

Apple showed off a new 24-inch iMac with a variety of color options, though there's still no option for a M4 Pro chip.

The new M4 iMac comes in a great series of colors with a new, faster processor, so let’s break down who should preorder one ...

One thing we didn’t like, though, was how you had to pay more for select colors, such as purple. Apple isn’t charging more for specific paints for the M4 model, as the iMac M4’s seven color ...