Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching 'Ready, Set, Ford' ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

Ready Set Ford. That’s the simple theme of a complex, global media campaign Detroit’s second-largest automaker is launching today, its first global marketing program in more than a decade. It could be ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...