Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.

Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. The post What ...

The top Salesforce consulting firm, CloudMasonry, is proud to announce its recognition as the Top Salesforce Consulting ...

Dalton said he didn't expect the new Commerce Cloud to compete in the B2B market his company carved out for Salesforce. Customers understood the nuanced differences between consumer and business ...

Human influence based on emotions, experience and trust can create connections that go a lot deeper than what a brand can sell.

ArganoUV is based in New York. Argano previously bought Keste, an Oracle and Salesforce partner that offers business-to-business (B2B) commerce-to-cash services and renamed the company ArganoKeste.