MarTech on MSN

Salesforce Marketing Cloud enters the agentic era

Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. The post ...
ZDNet

Salesforce to acquire Exact Target: I now pronounce you 'Marketing Cloud'

In one fell swoop, Salesforce did what it had to do for a price beyond what I expected they'd ever pay — and they now can call their Marketing Cloud a marketing cloud and not be wrong. This morning, ...