I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

CHICAGO (AP) — It’s a beauty product fan’s dream: a monthly box sent to the door filled with samples of lip glosses, face creams, hair treatments and nail polishes. The trend started a few years ago ...

My love of samples dates back decades. When I was a kid growing up in the Midwest, I would accompany my dad to Sam’s Club on Saturday afternoons, an outing that was mostly about buying bulk packs of ...

Another dispatch from The Wall Street Journal's Heather Won Tesoriero, this time along with Peter Loftus of Dow Jones Newswires: What's in a Sample Packet? Perhaps a Vioxx verdict. The jury in the ...

There are few places on earth better than Target's beauty aisle. It's the kind of place where you can mysteriously end up with a basket of products you had no idea you needed but could now never ...

Once, businesses would hand out free samples in malls or throw them in with other purchases. Now, several businesses have sprouted up devoted to sending out a box of samples to customers once a month ...

Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more. While the Coronavirus pandemic forced a lot of businesses to shut ...