As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch. Why Lacoste turned its iconic crocodile logo into a goat To ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

The best logos quickly convey your brand’s unique look, feel, and mission. But sometimes, a company has its brand so flawlessly nailed down, only the specific target audience even understands it. Take ...

It has been a long-standing theory that Tesla’s logo is not just a fancy ‘T’, but that it actually represents the cross-section of an electric motor first designed by the company’s namesake, physicist ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...