Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Partner and President at E-Cubed Media Synthesis Inc. Data is the heart of any kind of personalization you want to deliver. Data decides when you trigger personalization rules and for whom. It is ...

In quantitative trading, information on the point-in-time revenue segments a business participates in is traditionally used to map relationships across the equity landscape which can be used to ...