Facebook may be pouring on the revenue afterburners while reducing the precision of self-serve ad targeting in the news feed. Or, if you’re Facebook, the latest changes are all about making it simpler ...

Generative AI is the new ad land obsession: a shiny promise of a fully autonomous world of self-driving advertising. But behind the hype lies the costly delusion that automation can replace judgment ...

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow ...

Taking a cue from the recently notified Advertisement Bylaws, commercial establishments that are engaged in self-advertising through LED hoardings are now inviting companies to advertise through them.