Big businesses have been using key performance indicators, or KPIs, to measure their success for years. Yet many small businesses ignore this less understood acronym. Employees can measure their ...

Key Performance Indicators, or KPIs, are used to measure performance; thus the name. They serve as useful indicators of how well an organization is progressing toward a given goal (Source: Key ...

Key performance indicators (KPIs), have become common parlance in both the business and marketing worlds, as the practice has become increasingly data driven. They are used to define the success of an ...

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

Capital is king for all companies, including those in the home services industry. You’ve worked too hard to build your business without pin-point knowledge of cash flow, revenues and expenses. Without ...

Social-savvy marketers are building brand reach, nurturing leads, and generating sales on social networks now more than ever before. Most marketers find, however, that generating returns on social ...

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to ...

In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target (and the ...

In Software Modeling Goes Mainstream, Ed Sperling recently wrote how chipmakers are applying use case modeling techniques to better understand the interactions between software and hardware and how ...