Will you be this month's Camay bride? The Camay Soap TV commercials promote the new Cold Cream formula, highlighting its benefits for skin care, including gentle lather and delicate fragrance. The ads ...

The content creator shares how she brought her vision to life—from her creative inspiration to behind-the-scenes hurdles.

Sephora is asserting itself as a top skin care destination with a new campaign entitled “Skin Obsessed,” according to details shared with Marketing Dive. Key to the campaign are two 30-second spots ...

It’s the holidays so there are a lot of fragrance ads on TV. Why are all (or nearly all) perfume and cologne ads provocative and just plain weird? What’s the history there? Have retailers found that ...