Any list doing so is going to be subjective, considering we'll never have every detail about what makes an advertising campaign successful. But regardless of where your favorite ad slogan landed ...

Let us know what automotive slogans you’d add to the list! The Volvo 122/Amazon had a slogan “Drive it Like You Hate It.” These were stylish cars but underneath, the powertrains were fairly ...

While some slogans in the ASA research resonated across generations, others struck a chord with specific age groups. Reckitt-owned Calgon’s ‘Washing machines live longer with Calgon’, which places ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.