An apparent viral marketing stunt for 'Smile 2' featured two people wearing demonic-looking smiles on their faces at an MLB playoff game on Oct. 14 MLBONFOX/X There's no escaping the creepy smiles ...

Thunder All-Star Shai Gilgeous-Alexander reflects on his viral smile after losing Game 3 against the Nuggets.

What happens if no one notices the viral marketing campaign for your new horror film? That's the question that was bothering director Parker Finn last week. In Finn's debut Smile (out Sept. 30) a ...

Two years ago, many baseball fans were perplexed by some odd-looking fans when they turned on their TVs. People wearing bright-colored shirts were sitting behind home plate at multiple games across ...

Summer is nearly over, which means it's time to transition into Spooky Season. Baseball appears to be doing so a bit before October, as MLB fans have noticed people sitting stock-still behind home ...

Baseball super-fan "Marlins Man" can still be seen behind home plate at some of MLB's biggest games, but something much more sinister is taking hold in the crowd this October. Fans tuning into Game 2 ...