The NBA is hugely popular in China; a rare cultural touchpoint between two nations increasingly seen as geopolitical rivals.

The company announced Monday that Lenny Kravitz will perform the introduction anthem music for Sunday Night Basketball, which ...

The Brooklyn Nets and Phoenix Suns will play the first games in the lucrative Chinese market since the Houston Rockets ...

Up to 100 NBA regular-season games will air on NBC and Peacock, NBCUniversal’s streaming service, on Sunday, Monday, and ...

Through Oct. 31, Sports Illustrated will count down its preseason college basketball Top 25 with overviews of each team. Here ...

Golden State Warriors star Steph Curry has officially been voted the NBA ’s best leader by general managers in the league’s ...

“It’s going to be very much us using our home in the city to event-ize NBA Tip Off,” says Jenny Storms, chief marketing ...

Allen Iverson is one of the most influential players to ever grace the hardwood, leaving his mark both at Georgetown and ...

Justin Bieber, Snoop Dogg and hundreds more turned out for four basketball games at SRGN Studios with MemeHouse Productions.

Chinese state television said on Friday that it will resume airing National Basketball Association (NBA) games on its sports channel on the morning of Oct. 10, almost a year after it halted broadcasts ...