As part of Starbucks’s reset, CEO Brian Niccol, former CEO of Chipotle and Taco Bell, is attempting to reestablish it as a ...

Starbucks (NASDAQ: SBUX) is in turnaround, and 2026 is forecast to be a pivotal year. CEO Brian Niccol's efforts are bearing ...

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the ...

Starbucks CEO Brian Niccol's turnaround plan appears to be making progress, with early signs of improved service standards.

CEO Brian Niccol reveals how the coffee giant uses artificial intelligence as a "co-pilot" for workers and not as a ...

Starbucks CEO Brian Niccol aims to revive cafes with a “Friends”-style Central Perk experience amid sales challenges.

Starbucks CEO Brian Niccol took the helm in September 2024, inheriting a company facing its first revenue decline in four years amid customer complaints about high prices and long wait times. A year ...

Starbucks CEO Brian Niccol discusses a new feature the company is testing for customers who schedule mobile orders in advance ...

Starbucks CEO Brian Niccol on Thursday said the company is planning on closing underperforming locations, including those where the coffee chain is "unable to create the physical environment our ...

The coffee giant shuttered locations concentrated in major cities, as part of CEO Brian Niccol's $1 billion restructuring ...

CEO Brian Niccol, hired last year from Chipotle to revive Starbucks, no longer wants its stores to be right next to each ...

Working at the store level helps CEOs be more connected to the employees that sell their products and the customers that consume them, experts say.