We might be running out of birds. There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, ...
The brewing battle between Google and the adtech industry to replace the cookie has taken another step with the launch of two distinct offerings from rival camps. While Google has launched FLoC—or ...
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