Roku and iSpot Bring Outcome-Based Optimization to Streaming

Spot attribution powers Roku's optimization for better campaign performanceNEW YORK--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ...
WHNT

Circana, Paramount, and iSpot Announce Largest Deployment of Continuous CPG Measurement in TV Advertising

Chicago, March 31, 2025 (GLOBE NEWSWIRE) -- Circana, LLC, Paramount (NASDAQ: PARA, PARAA), and iSpot today announced a new collaboration to bring “always-on” sales and conversion measurement to ...
adexchanger

ISpot Acquires TV Measurement Competitor 605

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...
abc27

TRIPLELIFT PARTNERS WITH ISPOT TO DELIVER STREAMING COMPETITIVE INTELLIGENCE FOR PROGRAMMATIC CLIENTS

"TripleLift has been at the forefront of CTV for a number of years and we are always looking for ways to make our offering unique and accurate for our clients," said Andrew King, GM of CTV, TripleLift ...