YouTube is launching a new feature that allows creators to test different cuts of their own videos, leading fans to worry about weaponized negativity.

YouTube has announced a new A/B testing feature that will allow creators to test different versions of a video, but Marques Brownlee has raised questions about how the system will work for viewers.

A long-awaited feature will soon start rolling out on YouTube for creators. YouTube has announced that it has been testing a new feature called "Test & Compare," the company's name for what is ...

Delivering high streaming quality can be more challenging than ever given the wide range of devices and operating systems that video service providers are expected to flawlessly support. As providers ...

YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators last year but is ...

If you don’t know it already, YouTube enables creators to see video insights that tell them how well their content is performing. Not only can they see the ...