One new ad format displays another brand's logo alongside TikTok's on the launch page when users open the app.

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

TikTok on Tuesday introduced a slew of new ad products designed to help brands tell higher-impact stories, beyond what they ...

TikTok has launched new, high impact ads that hit the moment you open the app, it there are a few ways to dodge them.

In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it ...

At its first NewFronts presentation as a majority U.S.-owned venture, TikTok promoted several new ad formats designed for brands seeking enhanced reach across the platform.

TikTok is rolling out new advertising formats that many users are unlikely to enjoy. The company announced a “Logo Takeover” ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...

TikTok’s staggering growth trajectory is showing no sign of abating, and is driving an increase in short video creation, consumption and ad spend across Asia-Pacific, according to a Forrester report.