You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...

Nothing beats a massive topwater strike. This explosive blowup proves why poppers are a summer fishing favorite.

It starts without warning. While fishing down the shoreline for bass on a glorious autumn day, the water behind you suddenly erupts in chaos. Huge schools of baitfish, with nowhere to flee, leap from ...

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Don’t tell my bass club mentors, my editors or my colleagues on the Board of Directors of the Bass Fishing Hall of Fame, but I’ve been cheating on my first love for five years, and I don’t intend to ...

Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...