It’s no secret the travel category has been a laggard in recovering from last year’s pandemic-induced ad recession. And while the pandemic still rages in different parts of the country and the world, ...

Google built the AI search surfaces displacing travel’s organic traffic. Now it’s bringing travel advertisers into the system that powers them — and the price is the keyword control paid search has ...

Across channels, the travel industry is dramatically cutting ad budgets in response to the coronavirus pandemic. Comparing the first half of February to the first half of March, digital and TV ad ...

SIOUX FALLS, S.D. (KELO) – Travel South Dakota’s Super Bowl advertisement was seen by over five million people and cost a total of $1.8 million, according to the state’s tourism department. The ad ...

Travel companies have ramped up their digital ad spend levels over the course of this year, with Expedia Group ranking as travel's top spender in recent months. Photo Credit: VDB ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

TikTok has announced the launch of TikTok Travel Ads — the first TikTok ad format built from the ground up with travel in mind. Powered by Smart+, Travel Ads is a catalog-based performance solution ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 44 min ago By Bradley Johnson - 2 hours 55 min ago By Gillian Follett - 3 hours 23 min ago By Parker Herren - 3 hours 48 min ...

Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, "feedless onboarding" for Google Hotel Ads, ...

To help American visitors feel more welcome in Canada at time when relations are strained, one local tourism office is playing Canada nice. In a 30-second spot, a tourist shown checking in at a hotel ...