We're proud to announce a brand new soft plastic, the eye DROPS! Great for tipping or using as is - get ready for some ...

In-line spinners, spoons, and hardbaits get all the love in the trout game, and rightfully so. These lures have been punishing browns, rainbows, and brookies for many decades. As the old adage goes, ...

As the snow melts and lakes thaw, walleye fishermen break free from their cabin fever and race to the water to begin hunting for trophy spring walleyes. Regardless of where and when the weather allows ...

I love to catch bass no matter which lure I use. But there still has to be a best way, right? On my way up to a recent Northwoods bass fishing week, a friend asked if there was some specific bite I ...