That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason.

There’s been quite a bit of buzz about ube lately—a purple showstopper of a root vegetable that’s popping up left and right on social media and restaurant menus alike—and we must admit we’re intrigued ...

Add Yahoo as a preferred source to see more of our stories on Google. Ube, a purple yam native to the Philippines, is known for its creamy texture, natural sweetness, and versatility in dessert ...

In this era of eye-popping social media, colorful foods have been trending. We’ve celebrated matcha, dragonfruit, even butterfly pea tea—and now full attention is swinging toward ube. Cultivated and ...

Add Yahoo as a preferred source to see more of our stories on Google. SARAH TRAMONTE FOR TASTE OF HOME (SARAH TRAMONTE FOR TASTE OF HOME) Lots of buzzy global ingredients have been trending in the ...

This story is free to read because readers choose to support LAist. If you find value in independent local reporting, make a donation to power our newsroom today. You've seen it everywhere — ube ...

How to tell if a particular flavor has entered the mainstream American culinary vernacular: Spot said flavor at Trader Joe’s in the form of cookies, chips and/or ice cream. Have your dad, who was ...

Native to the Philippines, ube (Tagalog for tuber and pronounced OO-beh) is a purple yam that has played a central role in local food culture for more than four centuries, and has been gaining ...

Add Yahoo as a preferred source to see more of our stories on Google. Before we get into it, just know that ube has experienced a true explosion in popularity in the past year or so. According to food ...