Myth #2: “Large text instantly draws a lot of attention.” Myth #3: “The magical word ‘FREE’ always pops out.” So with this post I’ll give you 22 reasons on why you should get your own eye-tracking ...

High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from Adnami and Lumen Research. The joint ...

Such are the luxuries of being a golf writer. In 2003, putting guru Scotty Cameron invited me to his putter studio near San Diego where he used a laser tracking system on my putter face to show me ...

Eye tracking is a useful feature in social virtual reality (VR) spaces because it really enhances presence and communication when one’s avatar has a realistic gaze. Most headsets lack this feature, ...

Swedish eye-tracking solutions provider Tobii believes that, from a broader perspective, VR/AR and automotive electronics will have the most urgent demand for eye-tracking technology among all ...

The eyes aren’t just a window into the soul; tracking saccades can help doctors pick up a range of brain health issues. That’s why French-Belgian medtech startup neuroClues is building accessible, ...

The effectiveness of eye-tracking technology in identifying people who have a genetic tendency to Alzheimer's disease, years ...

Eye-tracking tech has been making its way into cars for years as a safety feature, especially with the rise of driver assistance software. Now, Bosch thinks the tech could offer some other benefits — ...