So I usually respond, “Maybe you need more ‘qualified’ leads, or maybe what you need are more leads to qualify.” It’s about your marketing plan and your activity plan — those are the things that will ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

At one point or another, every marketer and entrepreneur will have to decide whether to focus on a wide audience or a narrow one. Many choose to go with a smaller market—a niche. And there are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Micro-influencers, which typically have followers ranging from 1,000 to 100,000, offer ...

Niche Marketing – How eSearch Logix Channels Their Efforts Toward Clients’ Well-Defined Target Segment? A key rule for businesses in today’s times is – You go where your target audience is. Niche ...