Live selling on Whatnot has become a high-performing sales channel for resellers, with consistent streaming, audience engagement, and cross-platform selling proving to be the most effective growth ...

Grant LaFontaine was the first person to host a live-shopping stream on Whatnot. He sold $5,000 worth of products in the space of two hours. “And I’m not a particularly entertaining character,” says ...

Standing in front of shelves lined with handbags from Louis Vuitton, Chanel, and Hermès, a flame-haired woman in chunky black glasses known online simply as Wild Ginger Vintage blasts Earth, Wind & ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. E-commerce entrepreneurs are experimenting with app-based live selling — the new-age QVC, if you will ...

It doesn't take much money, equipment, or even expertise to start live selling — an increasingly popular strategy that e-commerce entrepreneurs are using to move product. It combines livestreaming and ...

Bjorn Bergstrom livestreamed for a week straight on Whatnot, a fast-growing live-shopping app. “I’m just here selling coins, ...

Live shopping is fast becoming a popular way to sell online, but experts warn that the gamification of shopping and other auction tactics used to move product could fuel unhealthy habits.

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding ...