Word-of-mouth is far more impactful than many other types of marketing. The Modern Consumer wants feedback from from both their immediate circle of friends and family as well as other shoppers in ...

Persuading consumers to try new products and services is one of the biggest challenges small businesses face. A new business could offer the best product on the market and still fail if it is not able ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...

According to Nielsen, 92% of people trust recommendations from friends and family, and the drop-off for strangers isn’t very big: 88% of people trust online customer reviews. Word of mouth is the ...