CHICAGO -- The world's dominant chewing-gum maker is about to get sweeter. Looking to extend more of its marketing might from gum to candy, Wm. Wrigley Jr. announced Monday it has agreed to buy Life ...
The news comes two months after the chewing gum giant consolidated its creative account into lead agency-of-record BBDO and gave additional business to Omnicom sibling DDB, globally (Media 2 August).
5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...
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