Nielsen Ad Intel reveals Australia’s travel industry ad spend rose 9% YoY, driven by airlines and travel agents responding to growing consumer demand.

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Alison is Nielsen’s Head of Global Marketing. She is responsible for leading Product Marketing, Go To Market, Integrated Marketing, Marketing Data, Technology and Measurement as well as Marketing ...

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, with Telewizja Polska, with a share of 18.37%, overtaking the Polsat Group, ...

การเพิ่มขึ้นของแพลตฟอร์มดิจิทัลและบริการสตรีมมิ่ง เช่น Netflix, YouTube และ TikTok ได้ปฏิวัติการบริโภค ...

Munculnya platform digital dan layanan streaming seperti Netflix, YouTube, dan TikTok telah merevolusi konsumsi konten dengan menawarkan hiburan sesuai permintaan yang sesuai dengan gaya hidup mobile ...

El auge de plataformas digitales y servicios de streaming como Netflix, YouTube y TikTok ha revolucionado el consumo de contenidos al ofrecer entretenimiento on-demand que se adapta a nuestro estilo ...