Part of APL’s early allure was derived from the NBA banning its tech-loaded Concept 1 basketball shoe. Ten years later, the brand is delivering two new models with an updated version of the innovation ...

Imagine for a moment Steve Nash driving to the basket, doing that Nash thing where he slaloms through rows of defenders. But rather than shooting his little Imagine for a moment Steve Nash driving to ...

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Athletic Propulsion Labs (APL) is growing its sneaker offering with the launch of its latest style. Called the Jogger, the new sneaker is the second offering in the new “Future/Vintage” lifestyle shoe ...

David Stern is a marketing wizard, and he just came up with the slogan that will sell a lot of Athletic Propulsion Labs’ Concept 1 shoe: Banned by the NBA. The league met last month with executives ...