The project, led by UM Singapore and Grain & Pixel, employs augmented reality technology and is launched in conjunction with the Great Singapore Sale (GSS) involving most retail stores on Orchard Road ...
People in Indonesia, Malaysia, Philippines, Singapore and Thailand will be able to take part in this digital campaign over the next five weeks. Upon going into the stores, adidas will provide ...
Because of the Covid-19 pandemic, many consumers see brick-and-mortar retail through a different lens. Augmented reality has quickly become a core element of marketing and retail strategies, as nine ...
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