Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

She’s her own Santa. Linda Delcher isn’t waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it’s clear she’s doing that all by herself.

Diamonds are forever — but if your fiancé proposes with this engagement ring style, the relationship may not last, according to folks like Asia Frances. “I was proposed to with a cluster ring,” ...

Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today. A record one quarter of all sales in 2016, over $18 billion, were made to ...

When a relationship breaks down, deciding to officially end a marriage is never an easy option, so people are creating their own unique ways to find light in the darkness of divorce. Rising in ...

Fast forward to Victorian times, when stacks of rings — often including engagement rings with gems like sapphires and rubies, ...

They're sparkly, sure, but so is cubic zirconium at a fraction of the price. Tradition? Don't kid yourself: that's just a myth propagated by De Beers. And besides, no one is asking you to give up ...

Luscombe is an editor at large at TIME, where she has covered a wide swath of topics but specializes in interviews, profiles, and essays. In 2010, she won the Council on Contemporary Families Media ...