Motivation research distinguishes two types of goals: (a) ideals, which relate to people’s hopes, wishes, and aspirations, and (b) oughts, which relate to people’s duties, obligations, and ...

Major current notions of persuasion depict it as attainable via 2 qualitatively distinct routes: (a) a central or a systematic route in which opinions and attitudes are based on carefully processed ...

The art of persuasion has been central to politics since humanity first began to organise itself into communities. When asked to think of examples of political persuasion, many people would probably ...