Do Your Customers Actually Understand What You’re Offering? Every successful business has one thing in common: a compelling value proposition. Here’s how to create one.

Since ChatGPT’s enterprise launch in March 2023, organizations of all sizes and industries have been racing to unlock value with generative AI (gen AI). While the capabilities of the technology ...

5 Ways to Ensure You’re Providing Value to Customers Measure the right metrics and get on the same page as your customers. They will thank you by returning over and over again.

This article describes a simple strategic tool that your organization can use as a framework to assess gen AI maturity and build the capabilities needed to create and capture value from AI.