Online ROI is measured by the rate of conversion, which is the ratio of the number of shoppers visiting a site divided by the number of purchases.

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data.

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving their objectives.

Bounce and exit rate analytics: measure, assess, and audit to increase conversions A powerful guide that will help you turn site leavers into engaged prospects ...