Add Yahoo as a preferred source to see more of our stories on Google. Sleep on the shores of one of Japan’s most scenic bays in the upscale Matsushima Sakan Shoan ryokan. Discover the spectacular ...

Forbes contributors publish independent expert analyses and insights. Japan has been one of the hottest travel destinations on earth for the past few years, breaking record after record, and more ...

Veteran tour guide Itsuo Okada examines a canister used for storing matcha tea in Kyoto. It's been just a year since Japan reopened its borders to international travel after the pandemic. But tourism ...

Japan’s diverse regional food cultures make trying local cuisine an essential sightseeing activity. Even widespread dishes like soba, udon and ramen can change drastically depending on where one ...