Snap is opening its Marketing API for all developers to use, the company announced today.

While the concept of an "API restriction" may not sound dramatic, this latest change has users once again worried about Twitter's future.

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360.

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on ...

Perspective, Google's new API, will take any phrase and tell you how toxic it is. Here's what could this mean for search marketers.

Shopify is announcing new APIs for developers at its annual Unite developer conference in San Francisco today, but the new Marketing Events API might be the most interesting. Basically, it allows ...

Meta has updated its Reminder Ads on Instagram via the Marketing API, giving marketers that create these ads in third-party apps the same functionality previously available in Meta Ads Manager.