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International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as ...
Welcome to the latest edition of Mobile Commerce Daily’s Classic Guide to Mobile Commerce. A lot has changed in the past year: more smartphones are on the market, retailers are increasingly ...
Sponsored Driven by new global markets, rapid consumer adoption of tablets and smartphones, and significant evolutions in secure mobile payments, mobile commerce now accounts for 7 percent of all ...
Mobile commerce (also known as mobile ecommerce, m-commerce and other variations) consists of two primary components. The first is the ability to use a wireless phone or other mobile device to conduct ...
With the rapid proliferation of mobile devices, including mobile phones, PDAs, and handheld computers, mobile commerce is widely considered to be a driving force for next-generation e-commerce. Many ...
An estimated 45% of e-commerce sales in 2020 were conducted on mobile phones. But mobile apps are still playing catch up providing the personalized experiences customers demand.
Why should retailers care about this number? According to Andrew Lipsman, principal analyst eMarketer, mobile commerce will drive almost 50% of those e-commerce sales in 2022.
As mobile commerce grows, so do retailer challenges While the smartphone shopping experience keeps improving, it trails the desktop experience on many metrics, according to Adobe data.
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