Philadelphia 76ers center Joel Embiid debuted his first signature Skechers basketball shoe against the Atlanta Hawks.

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

Cunningham will join LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker and Ja Morant as signature Nike athletes.

What a year it has been for signature sneaker lines in the NBA. Hoopers and fans have been treated to countless new drops from the league's best players. Best of all, we still have the NBA Finals ...

In the world of professional basketball, a player’s influence stretches beyond their performance on the court. With lucrative endorsement deals, NBA stars elevate their personal brand, particularly ...

While the NBA season typically ignites interest in basketball footwear in late October, and the holiday shopping season kicks off in earnest in November, a distinct trend has been steadily building ...

The Syracuse Orange basketball team is set to compete in the Player’s Era Tournament in Las Vegas. The Orange tip off first ...

The NBA is known for its exciting games, star players, and strong rules. One rule that many fans do not know about is the past ban on certain shoe colors during games. In the early years of the league ...