Operant conditioning is B.F. Skinner’s name for instrumental learning: learning by consequences. Not a new idea, of course. Humanity has always known how to teach children and animals by means of ...

A couple of years ago, I had the pleasure of speaking on “The Attention Drug Wars” panel at South by South West (SXSW). The discussion centered on how successful social media companies like Facebook ...

Burrhus Frederic Skinner became one of the nation’s most influential psychologists. His theory of operant conditioning, with its ideas about reinforcement through rewards and punishments, found its ...

BF Skinner is one of the big names in contemporary psychology, and his place in the history books was sealed when he was still just a student. During his time at Harvard University during the thirties ...