With new technology and old-fashioned personal interaction, offering personalization in healthcare has never been easier. Here are 10 examples of how many aspects of the healthcare experience can ...

Brands running a mobile marketing personalization strategy earned 5x-8x ROI on their marketing spend. And quickly outpace their competitors. Why is personalized marketing so powerful? Because ...

Hyper-personalization can allow brands to meaningfully engage customers resulting in appealing marketing, customer satisfaction and business upticks.

In this article, I’d like to discuss the topic of personalization in online business and share some useful guidelines brands could use in order to leave an impeccable impression on their customers.

This is a type of personalization that many brands do, but not nearly as many do well, so it’s an opportunity to stand out. 3. Segment your loyal customers into their own email audience. One of the ...

These and countless other personalization examples are made possible by the abundance of data and technologies such as artificial intelligence (AI).

Here is the best eCommerce personalization software to attract more customers and maintain customer loyalty.

McKinsey on digital marketing: Personalization is not what you think A top advisory consultant to large organizations shares his thoughts on critical issues that every CMO must consider.