Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Roblox has broken the record for the most concurrent users on a platform. And it’s all thanks to two huge games.

Saber Interactive delights zombie fans with a fresh update for shooter World War Z, polishing the game significantly for a better 2025 experience.

The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely ... In particular, Walmart wants to draw Gen Z into virtual reality.