The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.

Today, the National Football League announced plans for the Saweetie Super Bowl Concert Presented by Intuit on Roblox.

Here is the list of all Roblox Innovation Awards 2025 winners from each category in experiences, developers, and brands.