Today, developers use Unity and Vuforia together to create most of the game, enterprise, and consumer 3D applications available, including titles from Activision, EA, LEGO, and Square Enix.

Vuforia Studio Enterprise is seamlessly integrated with PTC’s Creo 3D CAD visualization and illustration software and ThingWorx Internet of Things (IoT) platform.

It's Vuforia. Vuforia enables apps to "see", according to Qualcomm. Specifically, Vuforia-powered apps can come to life with "unparalleled interactivity through 3D graphics, touch, video, and audio".