Here's how to use brand positioning research to differentiate your B2B brand, strengthen market perception, and drive customer engagement.

Discover how a strong positioning framework can align product and marketing teams, reducing conflicts and driving success.

We all understand the concept of 'positioning' finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

In the market, positioning can be deployed through product innovation, M&A, pricing or business model, favorable customer experience, speed to market, or exploiting a competitor’s weakness.