Occasion purchasing: It’s fairly easy to track spending habits on seasonal events, such as holidays (Christmas, Thanksgiving, ...

Market segmentation also helps enable brands to personalize their marketing efforts. Personalized marketing can make customers feel valued and understood, fostering a stronger connection between ...

Customer segmentation can help you better engage customers and increase sales. In our guide, find out what customer segmentation is and how it works.

The measure of success is targeting, not the coherence of segments. Which is to say that many times, marketers rely on the ...