Candy companies want to get Americans back into chewing gum, a once popular trend bucked by the COVID pandemic and surging inflation, but one executive’s new epiphany hopes to change the game. Alyona ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. 5 Gum is evolving one of its signature bits of ...
Candy companies want to know: What will make Americans start chewing gum again? Gum’s bubble burst during the COVID-19 pandemic, when masks and social distancing made bad breath less of a worry and ...
Clues shared on social by the Mars Wrigley brand will reveal which New York City bodega will be hosting the party. Since its introduction in 2007, 5 Gum has billed itself as a product designed to ...
5 Gum is evolving one of its signature bits of marketing by handing the creative keys off to Gen Z TikTokers, per details shared with Marketing Dive. The Mars Wrigley brand enlisted young creators to ...
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