The company behind the Cameo app -- which lets you pay to have celebrities create a personalized video message for you -- is suing OpenAI, alleging that a video generation feature it rolled out in late September will create brand confusion and mislead the public.

The startup known for personalized celebrity videos is suing OpenAI for naming its virtual likeness feature "Cameo" in the Sora app.

The lawsuit said the recent rollout of the “Cameo” feature as part of OpenAI’s video generation app,has already created growing “consumer confusion.”

Cameo is suing OpenAI over Sora 2’s “cameo” feature, accusing the ChatGPT maker of using the name to compete directly with its personalized celebrity video service. The trademark infringement lawsuit filed in a California federal court on Tuesday alleges that OpenAI’s usage of cameo is “highly likely to dilute and tarnish” Cameo’s branding by confusing consumers to associate it with “ersatz,

Celebrity video platform Cameo is suing over the new “Cameo” feature in OpenAI’s Sora video generation app, arguing it infringes on Cameo’s trademark. The creator of celebrity video platform Cameo sued OpenAI on Tuesday,