AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

The Guardian US grew its programmatic revenue by 44% year over year in February, driven by pushing higher CPMs across both ...

To that end, Meta is redesigning its Partnership Ads hub within Meta’s Ads Manager to make it easier to manage creator-made ...

The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ...

Yahoo is not like other companies promoting AI buzz; Elite "clippers" turn longform content into short, shareable clips; The ...

The play "Data" sparks conversations about AI, surveillance, data tracking and predictive modeling. The ad tech world should ...

Marketing consultancy Consiglieri's Clamor social listening product helped Manscaped freshen up its marketing, including for ...

First up, YouTube is expanding its Creator Partnerships Hub ( formerly BrandConnect and FameBit before that) to include a new ...

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data?

Amazon’s interactive video ad tech is coming to Samsung TV Plus over the summer via an integration between Samsung Ads and ...

Dive into AdExchanger's Newfronts 2026 coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA ...